Thoughts on email marketing going into Q1
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In Q1, I am considering less sales-focused email content and more relationship-building.
Customers have been inundated with sales, discounts, and high consumerism at the end of 2025.
Positioning brands as trustworthy and not just after clicks or dollars helps your audience see you holistically rather than a sales engine.
Email Strategy I See Working In This Season
Storytelling
free, value-forward offers
refreshed lead magnets
email list building
brand awareness
“hero” or “expert” related content
small personal touches
If I were working on your email funnels, I would tell you that in January 2026 we should prioritize
Writing and batching content for emails
Double-checking funnels and automations
Tweaking any branding
Working on February campaigns for a larger push then
